Check out the information on Branding and Affiliation from carforrentalindia.com.
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CarforRentalIndia » Current Trends in Car Rentals for India » Branding and Affiliation

Branding and Affiliation


The car rental companies in India offers attractive discount packages and seasonal offers. During the off season, you can hire cars at cheap rate. In order to promote off season tourism, the car rental companies offer special seasonal discounts to attract more and more tourists. Discounts and seasonal offers form the core part of car rental branding and affiliation scheme. Sometimes, you will be also getting attractive holiday packages. These packages usually cover the tour and the food provisions. Lots of tourists opt for this package as the tours cover all the major tourist destinations of that particular zone. Branding is a popular marketing strategy of the car rental companies and branding is all about creating a positive image of the company either by highlighting on the quality services it offers or by focusing on the upcoming attractive packages it is offering. The car rentals charges vary on the basis of the number of people, days and hours. If the number of the people is more and you are hiring more cars for more number of days or hours, then, automatically the car rental companies would offer you discounts.



This is a also a branding and affiliation strategy. Eco Rent A Car, Travel House and Mercury Travels are some of the Indian branded car rental companies.

Most of the car rental companies are affiliated to the Travel Agents Association of India. To be an active member of this association, the company must be an IATA Agent and must be having its registered office in that particular location. In order to be an associate member, the company's registered office must be an active member of the association. Numerous car rentals owe their branding and affiliation to the various tour operators and for that the company must earn the recognition of the Department of Tourism, Government of India. And, it is always opt for a licensed and affiliated car rental company for hiring cars.

To know about current trends in car rentals for India, log on to carforrentalindia.com.


Current Trends in Car Rentals for India